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Comical comics |
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Page 19 of 34 ![]() Life with Archie (Archie Comics, 1961), starring the unfathomably attractive ail-American teenager. Art: Anon, possibly Bill Vigoda. Having finally cracked the market, the final step was for publishers to produce comics in the same format, but with original material. New Comics (National Allied Publishing) filled that gap in 1935, boasting strips 'Never Printed Before Anywhere', and would be the first of many original humorous comic book anthologies. These latest comics differed in length (sixty-four and eighty-four pages were common), but the content remained basically a variant on the newspaper strip tradition, give or take a few puzzles. In other words, the humour tended to be domestic comedy-based, and orientated towards a mixed-age readership. However, it soon became clear that a large market existed among younger readers, and thus comics were increasingly produced specifically for them. |