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Home arrow Comical comics

Comical comics

Castro lights up.
Mad (1963). Art: Norman Mingo. Castro lights up.

Teenagers were also the main target market for the satire genre, which really took off in the 1950s. The comic that revolutionized this particular field was Mad (1952), published by a company called Entertaining Comics (EC), which was run by William Gaines, son of Max, and which had already become notorious for its line of horror comics.  Mad's creator, and contibuting editor for the first twenty-eight issues, was Harvey Kurtzman, one of the most influential figures in the history of humorous comics: 'The style I developed for Mad...', he wrote later, 'was necessarily thoughtful under the rowdy surface. Satire and parody work best when what you're talking about is accurately targeted; or, to put it another way, satire and parody work only when you reveal a fundamental flaw or untruth in your subject...the satirist/parodist tries not just to entertain his audience, but to remind it of what the real world is like."