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Home arrow The Pioneers

The Pioneers
Page 19 of 35

More than this, conservatives began to complain more generally about cultural debasement. The fact that comics were so popular meant they became symbols of declining standards in the nation; and of course, this popularity was with the working class, which implied a whole range of additional prejudices. Snobbery was thus at the heart of much of the counter reaction, with words like 'vulgar' and 'gauche' becoming common descriptions of the craze.
Funny Cuts
Cover, Funny Cuts (Amalgamated Press, 1917). Art/script: Anon. Suddenly, halfpenny titles were everywhere, and most of them were very poor indeed.
It was too late! By the time the backlash took hold, British comics were already selling in their hundreds of thousands. Whatever the arbiters of taste might say, there was not a newsagent in the country who would take any notice. The tinny clang of Edwardian cash registers was always going to be louder than complaining voices, and commercially, it had been proved beyond any doubt that even with rock-bottom prices, it was still possible to make huge profits. Harmsworth's gamble had paid off. Comics were here to stay.
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