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Home arrow The Pioneers

The Pioneers

Broadsheet showing the arrival of His Majesty, Prince Charles, at the Spanish Court in 1623.
Broadsheet showing the arrival of His Majesty, Prince Charles, at the Spanish Court in 1623.
The sheets themselves were woodcuts in the traditional manner, and again usually of very poor quality. The main aim of the publishers was to make as much money on the day for as little outlay as possible - a spiv-like attitude that set the tone for the illustrated publication industry thereafter. So far as the accuracy of the sheets was concerned, they physically could not provide a record of the event for the simple reason that they were produced several days before, and therefore it would have been virtually impossible for the artist to know what the accused, or the execution scene, would look like. It was even true that sometimes the same broadsheet was sold at different events.
From these grim beginnings, gradually publishers began to realize that there might be a market for sheets involving humour. Thus, broadsheets began to appear involving caricatures of famous people and funny illustrations. The first examples tended to be expensive, and designed for a middle-class, monied audience with some knowledge of politics. Later, a working-class market thrived based on more slapstick themes. In both cases, the language of pictorial joke-telling was refined to the point where the use of captions and panelled borders became commonplace, with some gags being told in the form of strips. Indeed, there is evidence that these broadsheets were known as 'the comicals', sometimes abbreviated to 'the comics'.
One important aspect of this shift towards humour was that the subversive power of pictorial satire was felt for the first time. Occasionally, things could get dangerous, as artists used the sheets to say things about royalty and politicians that they knew they could not get away with in the written word. As a result, the history of this period is peppered with stories of cartoonists being imprisoned, attacked or even assassinated for going too far.